Media Convergence
September 17th, 2008
“Convergence offers the audience new ways of absorbing news rather than offering journalists new ways of presenting it”
Kerry Northrup, Ifra’s director of publication
Media Convergence is when different media are bringing together all their stories into one platform in different formats. This platform is a website.
Convergence is happening worldwide.
It’s very easy to seek out information after the media convergence. And the readers can now do more than just read. Because some of the good old newspapers now got a website with video, tv-news, podcasts and encourages interactivity by readers, listeners and viewers to comment on stories.
After the media convergence journalists are forced to learn new skills and are therefore more useful and they can find more areas to excel at.
So the convergence can seems like one brilliant idea. But there are still some issues.
The quality of the reporting can probably go down when the journalists are so tied up to many things. And the journalists will become jack of all trades and master of none.
By: Henriette Slaatsveen





